By Saurav Mehra No, ASUS is not an Indian company. The positive news is that ASUS has a strong presence in India and is steadily increasing the local production of its laptops.
ASUS is a Taiwanese multinational technology company. Its official name is ASUSTeK Computer Inc. The company was established in Taiwan and continues to have its global headquarters in Taipei. Although ASUS operates through an Indian subsidiary and manufactures some products in India, its ownership and origin remain Taiwanese.
Quick Overview of ASUS
| Detail | Information |
| Company name | ASUSTeK Computer Inc. |
| Popular name | ASUS |
| Country of origin | Taiwan |
| Founded | 1989 |
| Headquarters | Taipei, Taiwan |
| Chairman | Jonney Shih |
| Co-CEOs | S.Y. Hsu and Samson Hu |
| Industry | Computers and consumer electronics |
| Indian company | No |
| India subsidiary | ASUS Technology Private Limited |
| Popular brands | ASUS, ROG, TUF Gaming and ProArt |
About ASUS
ASUS is an international technology company known mainly for laptops, desktop computers, motherboards and gaming equipment. It also sells monitors, graphics cards, routers, servers, computer accessories and business computing products.
The company has developed different product ranges for different customers. Its Vivobook laptops are generally designed for students and everyday users. Zenbook models focus on premium design and portability. The Republic of Gamers, commonly called ROG, offers powerful gaming laptops and accessories. TUF Gaming provides more affordable gaming products, while ProArt products are created for designers, video editors and other creative professionals.
ASUS products are sold in numerous countries, including India.
History of ASUS
ASUS was founded in Taiwan in 1989 by four computer engineers: T.H. Tung, Ted Hsu, Wayne Hsieh and M.T. Liao. The official company was established as ASUSTeK Computer Inc. in 1990.
The founders initially concentrated on developing computer motherboards. ASUS gradually became one of the leading motherboard brands in the global market. It later expanded into laptops, desktop computers, graphics cards, smartphones, networking products and gaming devices.
The name ASUS was taken from “Pegasus,” the winged horse from Greek mythology. The company selected the last four letters because it wanted its name to represent strength, creativity and an adventurous spirit.
Who Owns ASUS?
ASUS is a publicly listed Taiwanese company. Its shares are traded on the Taiwan Stock Exchange. Therefore, the company is owned by its shareholders rather than by an Indian business group.
Jonney Shih serves as the chairman of ASUS. S.Y. Hsu and Samson Hu are its co-chief executive officers. The company’s main corporate office, leadership and global business operations are based in Taiwan.
ASUS Technology Private Limited manages important parts of its business in India. However, this entity is a foreign-owned Indian subsidiary. Having a registered subsidiary in India does not change the nationality of the parent company.
ASUS Operations and Manufacturing in India
India is an important market for ASUS. The company sells consumer laptops, business computers, gaming laptops, monitors, components and accessories across the country. It also operates exclusive stores and provides customer support through authorised service centres.
ASUS is increasing local laptop production under its “Built for India, Made in India” strategy. It works with manufacturing partners such as Dixon Technologies, Flex and VVDN Technologies. Some consumer and enterprise laptops are assembled locally, and the company began expanding Indian production to include TUF Gaming laptops in 2026.
However, not every ASUS product sold in India is manufactured locally. Some models or components may still be imported. Furthermore, manufacturing a product in India does not automatically make the brand Indian. The company’s origin, ownership and headquarters are the main factors used to determine its nationality.
Why Is ASUS Sometimes Considered Indian?
Some customers assume ASUS is Indian because its products are widely available in the country. The company has Indian offices, employees, stores, service centres and local manufacturing partnerships. Certain laptops also carry “Made in India” identification.
These points show ASUS’s commitment to the Indian market, but they do not make it an Indian-owned company.
Final Answer
ASUS is not an Indian company. It is a Taiwanese technology company headquartered in Taipei, Taiwan. ASUS has a registered Indian subsidiary and manufactures a growing number of laptops through partners in India. Therefore, an ASUS laptop may be made or assembled in India, but the ASUS brand itself remains Taiwanese.